European Products

Gisela Welz is Professor and Chair of Cultural Anthropology and European Ethnology at Goethe University Frankfurt. She co-edited Divided Cyprus. Modernity, History and an Island in Conflict (with Yiannis Papadakis and Nicos Peristianis, Indiana University Press 2006).

• AcknowledgementsAbbreviationsIntroduction‘Past Presencing’ on the European PeripheryEuropean ProductsCyprus: Postcoloniality, Division, and EU AccessionFieldwork in Cyprus: Ethnographic ModalitiesAbout this bookPART I: HERITAGE REGIMESChapter 1. Preserving Vernacular ArchitectureHeritage and Nationalism in CyprusVillages Frozen in Time Preservation Standards and Aesthetic ControlConclusion: ‘Streamlined Along the European Prototype’Chapter 2. Packaging HospitalityA Sustainable Alternative to Mass TourismThe Philoxenia Standard‘Branding the Culture of the Villages’Conclusion: The Creation of Tourist SpacesDigression: Difficult HeritageChapter 3. Inventing the RuralA Lesson in DevelopmentEuropean Union PoliciesUpgrading the Rural HeritageConclusion: The Rural as a European ProductPART II: FOOD, CULTURE AND HERITAGISATIONChapter 4. ‘Full Meze’: Tourism, Modernity, CrisisThe Cultural Logic of Mass TourismWhat Makes Meze Cypriot?Performing AsymmetryModernity and the Mutations of Cypriot MezeConclusion: Wasting or Sharing?Chapter 5. ‘Origin Food’: The Struggle over Halloumi/HellimContested ClaimsPure Products, Messy HistoriesThe Europeanization of Cheese MakingManaged DiversityThe Ingredients of TraditionConclusion: Heritage Effects and Property RegimesPART III: AMBIENT HERITAGEChapter 6. The Nature of Heritage Making: Environmental GovernanceForces: Land Ownership, the Postcolonial State and the Privatization of the CoastConnections: Contested Natures and the Transnational ArenaImaginations: Local Communities and Moral EconomiesConclusion: The Making of BiodiversityChapter 7. The Divided City: Europe and the Politics of CultureDissected Urban SpaceThe Nicosia Master Plan: Regeneration and ReconciliationCrossing the Divide: Transnational Cultural Diplomacy and the Old TownRemaking Lefkosia: Artists, Immigrants, and World-Class Architecture‘Get In the Zone’:  Competing for the European TitleConclusion: Ambience for sale. Nature and Culture as Economic AssetsConclusionHeritagisation as a Vector of EuropeanizationStandardization: Sameness or Difference?Unmaking HeritageNeoliberal EuropeanizationOne year later: What comes after ‘the crusade of greed’?A Postcolonial Reading of the CrisisBibliographyIndex

“Despite modernization and growing tourism, regardless of class, [Cypriot society has retained social practices]; people are helpful and inviting. Visitors can enjoy much in this very good, well-written book, not the least being a very impressive culinary selection. For readers at all levels, and probably a number of individuals who are not academics or social scientists. Highly recommended.” · Choice“…an illuminating study of heritage practices in Cyprus through an ethnography that is attentive to the complexities of cultural objectification. It has much to offer to the anthropology of Cyprus, heritage practices, and the EU.” · Olga Demetriou, PRIO Cyprus Centre“The book is very well written, the ethnography superb, the topic of great contemporary relevance… It makes a substantial contribution to our understanding of Cypriot society as well as to the creation of heritage.” · Vassos Argyrou, University of Hull