Eurasian Business Perspectives

Proceedings of the 24th Eurasia Business and Economics Society Conference

Häftad, Engelska, 2020

AvMehmet Huseyin Bilgin,Hakan Danis,Ender Demir,Ugur Can

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This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok.

Produktinformation

Utgivningsdatum2020-08-15
Mått155 x 235 x 11 mm
Vikt306 g
FormatHäftad
SpråkEngelska
SerieEurasian Studies in Business and Economics
Antal sidor181
FörlagSpringer Nature Switzerland AG
ISBN9783030186548

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Part I. Marketıng.- Encouraging Sustainable Consumer Behavior: A Stakeholder Approach.- The Role of Food Product Features in the Purchase Process by Consumer Generation X and Y.- Local or Imported Product - Assessment of Purchasing Preferences of Consumers on Food Markets: The Case of Poland, Lithuania, Slovakia and Ukraine.- Specifics of Marketing Communications within Political Environment in Slovakia.- Muslim Consumers’ Attitude Toward Non-Muslim’s Halal Food Operators: Evidence from Malaysia.- Part II. Management.- Business Impact of the Imprecise Implementation of European Directives on Cross-Border Companies Restructurings.- Australian and New Zealand B Corps and Their Use of Social Media.- Occupant Satisfaction in Sustainable and Conventional Higher Education Buildings.- The Missing Framework for Adaptation of Agile Software Development Projects.- Innovations Risk Factors Analysis Between Innovation Leaders and Moderate Innovators.- Part III.SMES.- The Influence of a Branch Group Purchasing Organization on the Development of Small and Medium-Sized Enterprises.- Multidimensional Approach to the Role of Internal Business Factors in Internationalization of Manufacturing SME's.- Risks in the Development of SME's Business Functioning on the Basis of CSR.