Li Yang is Associate Professor, Department of Geography, Environment and Tourism, Western Michigan University, Kalamazoo, Michigan, USA. She has published extensively on aspects of tourism and heritage, particularly in western China, from planning and development perspectives, including (with G. Wall), Planning for Ethnic Tourism (2014). She has been involved in many research projects and has obtained university and governmental grants and awards.Geoffrey Wall is Distinguished Professor Emeritus, Department of Geography and Environmental Management, University of Waterloo, Canada. He has explored aspects of tourism in many parts of the world, particularly Asia, has published widely on tourism for fifty years, and was awarded the Ulysses Prize for Excellence in the Creation and Dissemination of Knowledge in Tourism, by the United Nations World Tourism Organization (UNWTO).

• Introduction: Purpose and Structure of the Book Chapter 1 Ethnic Tourism Development The Nature of Ethnic Tourism Ethnic Tourism Research: Overview Tourism, Ethnicity and Ethnic Identity Authenticity and Commodification Stakeholder Theory Chapter 2 Who are Ethnic Tourists? Building a Profile of Ethnic Tourists Case study. Tourists’ perceptions of ethnic tourism in Lugu Lake, China Case study. Ethnic tourism in Yiren Town in Chuxiong, China: Tourists’ Views Case study. Maori Culture on Stage: Authenticity and Identity in Tourist Interactions Case study. Diasporas Chapter 3 Tourism and Ethnic Communities Ethnic Tourism and Host Communities: Community Benefits and Social Costs Case study. Poverty alleviation through ethnic tourism in Nujiang, China Case study. Tourism Impacts on Quality of Life in Indigenous Communities in Fiji Case study. The Impact of Tourism on Indigenous Communities in Québec, Canada Case study. Tourism’s Impact on Native Americans in the USA Case study. Ecotourism in Shanmei, Taiwan Chapter 4 Tourism Entrepreneurship Entrepreneurship and Tourism Case study. Managerial perceptions of an ethnic theme park: Yunnan Ethnic Folk Villages, China Case Study. Ethnic Minorities as Tourism Entrepreneurs in Izmir, Turkey Case study. Gendered practices of Akha micro-entrepreneurs in urban ethnic tourism in Thailand Case Study. Ethnic entrepreneurship in South African township tourism Case study. Marketing of ethnic tourism Chapter 5 Government Policy and Planning Government Policy and Tourism Planning Case study. Chinese government policy and impacts on ethnic tourism development Case study. Ethnic stakeholders’ participation in tourism planning in Sapa, Vietnam Case study. Tourism development policies and planning in Ghana, Africa Case study. Co-management Case study. Engaging with communities Chapter 6 The Future of Ethnic Tourism Ethnic Experiences with Tourism Impacts, Potentials and Possibilities Sustainability Models and Ethnic Tourism Looking Ahead Conclusion