'This exceptionally well-conceived collection brings together some of the best media ethicists in the field, and succeeds at what few such volumes accomplish; examining journalism ethics in its real-world institutional and sociological context, while exploring and deepening the moral claims that give it stature and nobility as a normative discourse. The result is both sweeping and penetrating, a work of great value to academics and journalists alike.' Edward Wasserman, Dean, Graduate School of Journalism, University of California, Berkeley