Elizabeth Henderson, C.M.M., C.M.P., M.E.Des., is a Past President of the MPI Greater Calgary Chapter, and chaired the Green Meeting Industry Council Sustainable Meetings Conference in 2011 and 2012. In 2011, she was named one of the Most Innovative Event Pros in North America by BizBash Magazine. Elizabeth holds an M.E. Des. in Environmental Science and is currently an M.B.A. candidate from the University of Calgary.Mariela McIlwraith, C.M.M., C.M.P., M.B.A., is a Past Chair of the Content Advisory Council for Meeting Professionals International (MPI); a Past President of the MPI British Columbia Chapter; a board member of the Green Meeting Industry Council (GMIC); and founding President of the GMIC Canada Chapter in Formation. Mariela completed her M.B.A. at the Sauder School of Business at the University of British Columbia.

• Foreword vii Series Editor Foreword xiPreface xiiiAcknowledgments xviiCHAPTER 1 Introduction to Corporate Social Responsibility and Ethics 3CHAPTER 2 Business Ethics and the Meetings and Events Industry 29CHAPTER 3 Strategies for Sustainable Meetings 49CHAPTER 4 Social Responsibility and Culture 73CHAPTER 5 Meetings, Events, and Environmental Science 93CHAPTER 6 Shared Value and Strategic Corporate Responsibility 117CHAPTER 7 Communication, Marketing, and Public Relations 141CHAPTER 8 Sustainable Supply Chains for Meetings and Events 163CHAPTER 9 Sustainability Measurement and Evaluation 189CHAPTER 10 Sustainability Reporting for Meetings and Events 217CHAPTER 11 Risk Management and Legal Considerations 247CHAPTER 12 Backcasting and Scenario Planning for a Sustainable Meetings and Events Industry 269Glossary 291Index 297

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Elizabeth Henderson, C.M.M., C.M.P., M.E.Des., is a Past President of the MPI Greater Calgary Chapter, and chaired the Green Meeting Industry Council Sustainable Meetings Conference in 2011 and 2012. In 2011, she was named one of the Most Innovative Event Pros in North America by BizBash Magazine. Elizabeth holds an M.E. Des. in Environmental Science and is currently an M.B.A. candidate from the University of Calgary.Mariela McIlwraith, C.M.M., C.M.P., M.B.A., is a Past Chair of the Content Advisory Council for Meeting Professionals International (MPI); a Past President of the MPI British Columbia Chapter; a board member of the Green Meeting Industry Council (GMIC); and founding President of the GMIC Canada Chapter in Formation. Mariela completed her M.B.A. at the Sauder School of Business at the University of British Columbia.

• Foreword vii Series Editor Foreword xiPreface xiiiAcknowledgments xviiCHAPTER 1 Introduction to Corporate Social Responsibility and Ethics 3CHAPTER 2 Business Ethics and the Meetings and Events Industry 29CHAPTER 3 Strategies for Sustainable Meetings 49CHAPTER 4 Social Responsibility and Culture 73CHAPTER 5 Meetings, Events, and Environmental Science 93CHAPTER 6 Shared Value and Strategic Corporate Responsibility 117CHAPTER 7 Communication, Marketing, and Public Relations 141CHAPTER 8 Sustainable Supply Chains for Meetings and Events 163CHAPTER 9 Sustainability Measurement and Evaluation 189CHAPTER 10 Sustainability Reporting for Meetings and Events 217CHAPTER 11 Risk Management and Legal Considerations 247CHAPTER 12 Backcasting and Scenario Planning for a Sustainable Meetings and Events Industry 269Glossary 291Index 297

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Elizabeth Henderson, C.M.M., C.M.P., M.E.Des., is a Past President of the MPI Greater Calgary Chapter, and chaired the Green Meeting Industry Council Sustainable Meetings Conference in 2011 and 2012. In 2011, she was named one of the Most Innovative Event Pros in North America by BizBash Magazine. Elizabeth holds an M.E. Des. in Environmental Science and is currently an M.B.A. candidate from the University of Calgary.Mariela McIlwraith, C.M.M., C.M.P., M.B.A., is a Past Chair of the Content Advisory Council for Meeting Professionals International (MPI); a Past President of the MPI British Columbia Chapter; a board member of the Green Meeting Industry Council (GMIC); and founding President of the GMIC Canada Chapter in Formation. Mariela completed her M.B.A. at the Sauder School of Business at the University of British Columbia.

• Foreword vii Series Editor Foreword xiPreface xiiiAcknowledgments xviiCHAPTER 1 Introduction to Corporate Social Responsibility and Ethics 3CHAPTER 2 Business Ethics and the Meetings and Events Industry 29CHAPTER 3 Strategies for Sustainable Meetings 49CHAPTER 4 Social Responsibility and Culture 73CHAPTER 5 Meetings, Events, and Environmental Science 93CHAPTER 6 Shared Value and Strategic Corporate Responsibility 117CHAPTER 7 Communication, Marketing, and Public Relations 141CHAPTER 8 Sustainable Supply Chains for Meetings and Events 163CHAPTER 9 Sustainability Measurement and Evaluation 189CHAPTER 10 Sustainability Reporting for Meetings and Events 217CHAPTER 11 Risk Management and Legal Considerations 247CHAPTER 12 Backcasting and Scenario Planning for a Sustainable Meetings and Events Industry 269Glossary 291Index 297

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