"Rich, both theoretically and empirically ... It is, in short, a text bound to the complex pursuit of the ethical in a world where such an endeavour is becoming all the more urgent." -- Fiona Murphy The Allegra Laboratory "A unique and important contribution to the scholarships of ethical consumption and alternative food movements." -- Loretta Iegtak Lou The Allegra Laboratory "This book is a valuable source of insight both for scholars and activists looking for more nuanced and "culturally sensitive" approaches to food and its social, political, symbolical, and practical meanings." -- Costanza Curro The Allegra Laboratory "This volume signifi cantly contributes to understanding what it means to practice ethical eating and points to the various dilemmas in paving the way toward more sustainable food systems." -- Tanja Kamin Slavic Review