Essentials of Health Behavior

Mark Edberg, PhD, MA, is a Professor in the Prevention and Community Health Department in the Milken Institute School of Public Health at George Washington University, with secondary appointments in the Department of Anthropology and Elliott School of International Affairs. Dr. Edberg is a cultural anthropologist with more than 30 years' experience in social and community research, interventions, evaluation, community engagement and communications, and strategic planning (domestic and global). Key areas of focus have been high-risk and marginalized populations, social determinants of health, health disparities, underrepresented populations' health, at-risk youth, prevention of youth violence, prevention of HIV/AIDS and sexually transmitted infections, substance misuse, general issues of poverty and health, and theory development. Currently, he is Principal Investigator (PI) on a community-based NIH-funded firearms violence prevention effort in Washington, DC, and also PI for a study addressing native communities historical trauma and its role in health disparities among American Indian/Alaska Native populations, together with an urban Native American partner. He directs two Centers, the Avance Center for the Advancement of Immigrant/Refugee Health (previous funding from the National Institutes of Health and Centers for Disease Prevention and Control), and the Center for Social Well-Being and Development (CSWD), the latter with a record of global projects for the'U.N. International Children's Emergency Fund (UNICEF)'in multiple countries, and now including some domestic U.S. projects as well. He has also directed or been co-investigator on projects for the Gates Foundation and multiple U.S. agencies, including NIH, CDC, SAMHSA, the U.S. Office of Minority Health, the Administration for Children, Youth and Families, and others.'Previously, he has provided consulting and support for the Organization of American States, U.S. Agency for International Development, Urban Institute, and local governments. Dr. Edberg teaches graduate courses in social/behavioral theory, qualitative research methods, and culture and health, as well as courses in the Anthropology Department. He has published numerous journal articles, and his recent books include an edited volume (and chapter) on youth violence and economic factors; a book on culture, health, and diversity; this textbook on social and behavioral theory in public health; an accompanying reader; and a book documenting his U.S.–Mexico border research on narcocorridos and the narcotrafficker persona (and implications for popular understanding of risks for violence, HIV/AIDS, and other issues), as well as book chapters for an applied anthropology casebook and two editions of a book on health inequity. Dr. Edberg was co-chair of the 2014 National Minority Health Disparities Conference (NIMHD), a 2015 Salzburg Seminar Fellow (on Youth, Economics and Violence), winner of the 2013 national Praxis award for applied anthropology, a Fulbright Senior Specialist awardee, and he is a Fellow of the Society for Applied Anthropology (SfAA), Program Director for the 2021 SfAA annual meetings, and current president of the Washington Association of Professional Anthropologists (WAPA).Elizabeth Andrade, DrPH, MPH, is Associate Professor in the Department of Prevention and Community Health at The George Washington University Milken Institute School of Public Health. Dr. Andrade is a behavioral scientist and educator with 22 years of experience in community-based, mixed-methods research; public health intervention and campaign planning, implementation, and evaluation; health communication and digital media efforts; and community development and capacity building projects in a variety of U.S. and global settings. Her research and practice focus on improving health behaviors and resilience in contexts of high uncertainty, including those related to migration and resettlement, marginalized neighborhood environments, and public health emergencies and disasters. She has conducted various research studies funded by the National Institutes of Health, Centers for Disease Control and Prevention, foundations, and state/territorial governments. Key areas have included communicable disease prevention through water, sanitation, and hygiene and vaccine promotion, adolescent substance use, sexual risk, and interpersonal violence prevention, chronic disease prevention, and community disaster resilience. Much of her work incorporates the use of innovative communication strategies, such as branding, social marketing, entertainment education, digital health literacy, and digital technologies to engage audiences, amplify the effects of risk communication efforts and behavioral interventions, and address health misinformation. Dr. Andrade has published numerous articles in scientific journals, and teaches undergraduate and graduate courses in public health, health promotion program planning and implementation, health communication, and community health.