"Vogan's research provides him with ample fodder to engross readers with stories and insights into the world behind their notable shows. . . . Sports fans will enjoy this well-researched and fascinating look at how ESPN has impacted both television and the viewing habits of millions of watchers."--Library Journal "Represents a genuinely original and overdue assessment of perhaps the most significant entity in sports media since the penny press. An exceptional trove of interviews, archival information, and industrial and aesthetic analysis." --Victoria E. Johnson, author of Heartland TV: Prime Time Television and the Struggle for U.S. Identity "This smart, lively examination of ESPN's place in American culture and how it continues to consciously work its way in is a trove of research, insight, and fascinating stories."--Robert Lipsyte, New York Times columnist and author of An Accidental Sportswriter "This is to date the most thoroughly researched and well-argued analysis of ESPN."--Aaron Baker, author of Contesting Identities: Sports in American Film "This well-researched book is a gold mine of information about the origin and philosophy of ESPN. Highly recommended."--Choice "In this fascinating history, journalism professor Vogan imbues the network's nascent struggles with a sense of adventure. . . . Sports fans, especially those of the couch-potato variety, will find this account of the life of a TV network as enjoyable as most star biographies."--Booklist