Matthew Potoski is a Professor in the Bren School of Environmental Science and Management, University of California, Santa Barbara. He is co-author of The Voluntary Environmentalists (with Aseem Prakash, 2009) and Complex Contracting, which won a Best Book award from the American Society for Public Administration and an Honorable Mention recognition from the Academy of Management's Public and Nonprofit Division.

• Preface; 1. Introduction; 2. Foundations and background; 3. Environmental strategy choices and challenges; 4. Non-market strategy; 5. Environmental strategy and strategic resources; 6. Green products and services; 7. Employee engagement; 8. Environmental groups; 9. Conclusion; References; Index.

'This book presents a framework that can help companies develop more effective strategies to improve their environmental performance. It is clearly written, comprehensive, and insightful.' David Vogel, Professor Emeritus, Haas School of Business, University of California, Berkeley