Entrepreneurship

Häftad, Engelska, 2010

1 369 kr

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Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today’s courses. The text employs a flexible 3-part structure – starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value – to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.

Produktinformation

Utgivningsdatum2010-02-25
Mått190 x 24 x 247 mm
Vikt680 g
FormatHäftad
SpråkEngelska
SerieCengage Delmar
Antal sidor416
FörlagCengage Learning
ISBN9781408007457

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Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance. Professor Nick Wilson is Professor of Culture and Creativity at the Department of Culture, Media and Creative Industries, King’s College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Masters courses in the Creative Industries & the Creative Economy. Martha Mador has 15 years experience in Higher Education as programmes developer and manager, lecturer and researcher. She developed the WestFocus Entrepreneurship Centre, Knowledge London, and the Kingston University Entrepreneurship Centre. Her previous experience includes Marketing Services Management in cable and satellite tv.

Part 1: In search of entrepreneurshipChapter 1: The search for entrepreneurship Chapter 2: The properties of entrepreneurship Chapter 3: Entrepreneurship and innovationChapter 4: Entrepreneurship and the economyChapter 5: Entrepreneurship in contextChapter 6: The life cycle of entrepreneurshipPart 2: In search of the entrepreneurChapter 7: The search for the entrepreneurChapter 8: Entrepreneurs and managing creativityChapter 9: Entrepreneurial networking Chapter 10: Entrepreneurial decision making and planning Part 3: In search of enterprise valueChapter 11: Entrepreneurial marketingChapter 12: The creation and protection of knowledgeChapter 13: The entrepreneurial teamChapter 14: Entrepreneurial business models and processesChapter 15: Entrepreneurial finance