Entrepreneurship

Entrepreneurship: Starting & Operating a Small Business outlines the life cycle of an entrepreneurial venture, from concept to implementation to harvesting or replication. While comprehensive, it’s versatile enough for courses covering either step-by-step business planning or the Lean Startup process. You’ll come away with an actionable plan for launching the business you envision.

The 6th Edition reflects shifts in entrepreneurial practices, including remote work and the ubiquity of AI in every corner of the business world. New sections of each chapter demonstrate the uses of AI for business planning and operations. Pearson partners with the Network for Teaching Entrepreneurship (NFTE) on innovative entrepreneurship education, empowering students to turn ideas into impact.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.