Sonny Nwankwo is Emeritus Professor at the University of East London, UK, and the Provost of the Nigerian Defence Academy (NDA), Nigeria. He is Visiting Professor at universities across Africa, Australia, Europe, and North America. Prior to joining academia, he was a customer services manager in the telecommunications industry.Ayantunji Gbadamosi is Research Coordinator and Chair of the Research and Knowledge Exchange Committee at Royal Docks School of Business and Law, University of East London, UK. His research interests are in Consumer Behaviour, SME Marketing, Marketing to Children, and Marketing Communications.

• 1. Marketing in Small and Medium Sized Enterprises: An Introduction2. Small and Medium Enterprises Marketing: Innovation and Sustainable Economic Growth Perspective3. The Role and Relevance Model of Marketing in Small and Medium Sized Enterprises4. The Entrepreneurship Marketing Environment5. Buyer Behaviour in the 21st Century: Implications for SME Marketing6. Revisiting Entrepreneurship Marketing Research: Towards A Framework For SMEs In Developing Countries7. Managing Products and Customer Value: Implications for SME Marketing 8. Choosing the right pricing strategy9. The reality of distribution faced by SMEs: A perspective from the UK10. Marketing Communications for the SME11. Internet Marketing 12. Retailing and SME Marketing13. Small and Medium-sized Enterprise Retailing in the UK 14. Relationship Marketing and Networks in Entrepreneurship15. Internal Marketing and Service Excellence in SMEs16. Crowdfunding of SMEs17. International Entrepreneurship and Small and Medium-sized Enterprises 18. Born global SME in contemporary markets19. Cross-cultural Marketing Strategies for Small and Medium-sized Firms20. Marketing planning in Small Businesses21. Contemporary issues in Entrepreneurship marketing, Sustainability, Ethics and Social Responsibility22. The Future of SME Marketing & Operations: Critical Change Drivers23. Religion and the SME24. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow25. Developing Entrepreneurial Marketing Competencies26. Marketing in the Informal Economy: An Entrepreneurial Perspective and Research Agenda

'This book on Entrepreneurship Marketing is a timely addition to the growing literature on Entrepreneurship. The depth and breadth of coverage of marketing in the book by eminent authors is excellent. The layout and succinctness of the chapters allows the reader to quickly absorb new materials and ideas. This book will offer valuable insights to budding entrepreneurs in developing their ideas to successful fruition within a global context. The editors, Sonny Nwankwo and Ayantunji Gbadamosi have done an excellent job in producing such a useful and exciting book.'Ashok Ranchhod, Southampton Business School, UK (for the 1st edition)'This book is an essential guide to marketing for small and medium sized enterprises (SMEs) with lessons about what works and what doesn't. Its particular value rests in the insights that it offers into the importance of social networks, socio-cultural values and the marketing challenges of multi-culturalism.'Jan Druker, Canterbury Christ Church University, UK (for the 1st edition)