Entrepreneurship in the Creative Industries

Dr Phillip McIntyre is Professor of Communication in the School of Humanities, Creative Industries and Social Sciences at the University of Newcastle, Australia.Dr Janet Fulton is an independent researcher in Communication and Media and an Adjunct Associate Professor at RMIT University, Australia.Dr Susan Kerrigan is an Associate Professor in Film and Television at Swinburne University of Technology, Australia.Dr Michael Meany is a Senior Lecturer in the School of Humanities, Creative Industries and Social Sciences at the University of Newcastle.

• Part I The Context for Creative Industries Entrepreneurship.-1 Introduction to Entrepreneurship in the Creative Industries.-2 Socio-Historical Context of Entrepreneurship in the Creative Industries.-3 Theoretical Contexts of Entrepreneurship in the Creative Industries.-4 Systems of Creative Industries Entrepreneurship: A Framework.-Part II How You Do It: Taking Care of Business.-5 Entrepreneurial Practices and Skills: Personal Skill Sets, the Gift Economy, Clusters, and the State.-6 Entrepreneurial Business Plans and Models: The Nuts and Bolts of Running a Business.-Part III Case Studies: Profiles of Successful Entrepreneurs in a Variety of Creative Industry Contexts.-7 Entrepreneurship in Publishing, Writing and Journalism.-8 Entrepreneurship in the Music and Radio Industries.-9 Entrepreneurship in Film and Screen.-10 Entrepreneurship in Visual and Performing Arts.-11 Entrepreneurship in Advertising and Public Relations.-12 Entrepreneurship in Design, Fashion, and Architecture.-13 Entrepreneurship in Gaming and IT.-14 Conclusions and Caveatsof Entrepreneurship in the Creative Industries