Entrepreneurship for the Rest of Us

Though Paul B. Brown received his law degree from Rutgers University, he has made a name for himself as a writer. Currently, Brown is a New York Times columnist and a columnist and blogger for Inc. magazine. He is a contributing editor to MIT Sloan Management Review, blogger at Harvard Business Review, and was a contributing editor to The Conference Board Review. He is an editorial consultant for several national and international firms. Brown is the author, co-author, or ghostwriter of over four dozen books, which collectively have sold over three million copies worldwide.

• Chapter 1 How This Book Can Help You, Chapter 2 How the Best Entrepreneurs Think, Chapter 3 Always Start with a Market Need (And Not the Great Idea), Chapter 4 The Secret of Marketing? Compete Differently, Chapter 5 Don’t Set Out to Become Rich, Chapter 6 You Need Less Money Than You Think, Chapter 7 Building the Team, Chapter 8 How the Most Successful People Turn Obstacles into Assets, Chapter 9 Getting Motivated and Staying Motivated for the Long Haul, Afterword Being an Entrepreneur Is Less Scary Than You Think, Acknowledgments, Notes, Index, About the Author

"Brown's writing style is focused and succinct, much like the process he describes, and his advice is truly insightful. Anyone looking to start a business or expand a current one should take a page from this outstanding book." -- Publishers Weekly, starred review "I believe entrepreneurship has to the power to go a long way toward providing the future we as individuals and corporate businesspeople aspire to have. Innately, we are all entrepreneurs, but too few of us get to practice it. Entrepreneurship for the Rest of Us can help change that." -- Leonard A. Schlesinger, Baker Foundation Professor, Harvard Business School "In searching for ways to become more innovative, there is no better role model than successful entrepreneurs--people, who by definition, have created something that did not exist before. In Entrepreneurship for the Rest of Us, Paul B. Brown explains simply and in detail how they think so we can learn from their success. Everyone from Fortune 100 executives to potential entrepreneurs can benefit." -- Andrea Coville, president and CEO, Brodeur Partners "I have spent my professional life working with high-performing success individuals, many of them of entrepreneurs. Paul B. Brown has how they think down to a T." -- Dr. Steven Berglas, 30-year faculty member of Harvard Medical School's Department of Psychiatry, advisor to corporate CEOs "Act. Learn. Build. Repeat is invariably the model the most innovative companies follow on the road to success. Paul B. Brown not only explains how the model works, but how everyone--entrepreneurs and corporate business people--can apply it and make their professional lives better." -- Julian E. Lange, associate professor of entrepreneurship and public policy, Babson College