Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

• PART 1 ENTREPRENEURSHIP1. Entrepreneurship: The social and business revolution2. The economics of entrepreneurship and public policy3. The entrepreneurial mindset 4. Recognising business opportunities5. Researching business ideasPART 2 START-UP6. Lean methodologies and business model frameworks 7. Developing the business model8. Market segments and value propositions9. Developing the marketing mix10. Sales and marketing communications11. Setting the legal foundations12. Developing the operations plan13. Managing risk14. Recruiting and managing people 15. Financial forecasts and controlPART 3 GROWTH16. From entrepreneur to leader17. Developing strategy and the business plan18. Scaling and growth strategies19. Financing the business PART 4 MATURITY20. Maturity: Success and failure21. Family business22. Corporate entrepreneurship and intrapreneurs

Entrepreneurship and Small Business adopts quite a different approach in delivering entrepreneurship such as it integrates strategic management thinking approaches for start-up and small business growth. The content is relevant and updated. The presentation of topics is systematic and appropriate. Cases, activities, group discussion questions and references are all provided for effective student learning. Not only commercial but also social enterprises are included for explanation of entrepreneurial concepts and skills in the chapters.

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

• PART 1 ENTREPRENEURSHIP1. Entrepreneurship: The social and business revolution2. The economics of entrepreneurship and public policy3. The entrepreneurial mindset 4. Recognising business opportunities5. Researching business ideasPART 2 START-UP6. Lean methodologies and business model frameworks 7. Developing the business model8. Market segments and value propositions9. Developing the marketing mix10. Sales and marketing communications11. Setting the legal foundations12. Developing the operations plan13. Managing risk14. Recruiting and managing people 15. Financial forecasts and controlPART 3 GROWTH16. From entrepreneur to leader17. Developing strategy and the business plan18. Scaling and growth strategies19. Financing the business PART 4 MATURITY20. Maturity: Success and failure21. Family business22. Corporate entrepreneurship and intrapreneurs

Entrepreneurship and Small Business adopts quite a different approach in delivering entrepreneurship such as it integrates strategic management thinking approaches for start-up and small business growth. The content is relevant and updated. The presentation of topics is systematic and appropriate. Cases, activities, group discussion questions and references are all provided for effective student learning. Not only commercial but also social enterprises are included for explanation of entrepreneurial concepts and skills in the chapters.

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

• PART 1 ENTREPRENEURSHIP1. Entrepreneurship: The social and business revolution2. The economics of entrepreneurship and public policy3. The entrepreneurial mindset 4. Recognising business opportunities5. Researching business ideasPART 2 START-UP6. Lean methodologies and business model frameworks 7. Developing the business model8. Market segments and value propositions9. Developing the marketing mix10. Sales and marketing communications11. Setting the legal foundations12. Developing the operations plan13. Managing risk14. Recruiting and managing people 15. Financial forecasts and controlPART 3 GROWTH16. From entrepreneur to leader17. Developing strategy and the business plan18. Scaling and growth strategies19. Financing the business PART 4 MATURITY20. Maturity: Success and failure21. Family business22. Corporate entrepreneurship and intrapreneurs

Entrepreneurship and Small Business adopts quite a different approach in delivering entrepreneurship such as it integrates strategic management thinking approaches for start-up and small business growth. The content is relevant and updated. The presentation of topics is systematic and appropriate. Cases, activities, group discussion questions and references are all provided for effective student learning. Not only commercial but also social enterprises are included for explanation of entrepreneurial concepts and skills in the chapters.