'There is so much to praise in this important and timely book. Drawing on unique, fresh and intimate qualitative studies of families and the complex histories of their lives and businesses, the book will invigorate entrepreneurial studies with its intricate, theoretically bold and innovative analysis. The author takes us on a sensitive and fascinating journey with these families, and makes an outstanding contribution conceptually, politically, ethically and methodologically to the field, showing us how us narratives are not simply methodological tools but ontological resources for gender and identify formation. It is an elegant and refreshing book which will be a rewarding scholarly and enlivening read for students and researchers.'