Häftad, Engelska, 2020

Entrepreneur’s Guide to Risk and Decisions

Building Successful Early-Stage Ventures

Av Thomas G. Pittz, Eric W. Liguori

509 kr

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Beskrivning

Becoming a successful entrepreneur is impossible without accepting risk – the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these decisions. Throughout this book, they offer practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, networking with key connectors, and launching your business as inexpensively and aggressively as possible.Following lean startup logic, The Entrepreneur’s Guide to Risk and Decisions: Building Successful Early-Stage Ventures cuts through to the strategically important – and emotionally charged – decisions that separate the successful entrepreneurs from the unsuccessful. It is designed to help entrepreneurs move quickly, rapidly iterate their business models based on customer feedback, and provide guideposts for managing the risks inherent in all startup ventures.

Produktinformation

Utgivningsdatum: 2020-01-02
Mått: 138 x 216 x 7 mm
Vikt: 171 g
Format: Häftad
Språk: Engelska
Antal sidor: 128
Förlag: Emerald Publishing Limited
ISBN: 9781838678746

Utforska kategorier

Entreprenörskap

Mer information

Thomas G. Pittz has mentored numerous entrepreneurs and students at the Lowth Entrepreneurship Center of the Sykes College of Business at the University of Tampa. He transitioned to academia after two decades of industry experience, including launching two entrepreneurial ventures, and maintains an active consulting practice. He has a Ph.D. from New Mexico State University.Eric W. Liguori sits at the global forefront of entrepreneurship education. In 2019 he became the youngest person ever elected to serve as President of the United States Association for Small Business and Entrepreneurship, the largest academic organization dedicated to advancing entrepreneurship education through bold teaching, scholarship, and practice. He holds the Rohrer Chair of Entrepreneurship at Rowan University and is the Executive Director of the Rowan Center for Innovation and Entrepreneurship. He has a Ph.D. from Louisiana State University.

Recensioner i media

Thom Pittz and Eric Liguori have provided a no-nonsense, incredibly insightful and practical guide for entrepreneurs looking to launch and/or grow their businesses. Great insights on guerrilla marketing, the power and pitfalls of crowd funding, and understanding failure and rejection. Recognizing the massive amount of work and stress necessary to build a successful venture, Pittz and Liguori have masterfully distilled wisdom gained from working with hundreds of startups around the globe to help entrepreneurs avoid landmines and gear up for success. Great reading for anyone immersed in the entrepreneurial process!

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