Entrepreneurial Process

Nils Nilsson is former vice-rector and head of the Entrepreneurial University Project at Linnaeus University, Sweden.

• 1. The Rise, Fall and Return of the Entrepreneur 2. The Environment: The Home of Resources, Uncertainty and Opportunities 3. The Person(s) and the Network 4. The Opportunity: The Key Crux of Entrepreneurship 5. The Process: What to do Next? 6. The Business Model: How it all Fits Together 7. The Business Model's Financial ABC's

"Nils Nilsson offers a thoughtful and thorough exploration of the nature of entrepreneurship from both a theoretical and practical foundation of insights and observations. The book is particularly strong in its focus on critical entrepreneurial practices that lead to viable and sustainable businesses that provide economic and social value. This book will be very useful for anyone interested in gaining practical skills and abilities for how the future is created." William B. Gartner, Bertarelli Foundation Distinguished Professor of Family Entrepreneurship, Babson College, USA"An insightful, interesting, and highly readable book. To start with the entrepreneurial history of ideas and the concept of ‘the entrepreneurial economy’ is powerful and makes sense, even in a book with the ambition to support entrepreneurial action. The emphasis on ‘the opportunity’ as the centre of gravity is also welcome. Together this, and the conversational tone, makes the book stand out positively."Magnus Aronsson, Managing director, ESBRI, Sweden