Entrepreneurial Management in Small Firms

Häftad, Engelska, 2009

1 579 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.

The text:

- Includes a dedicated chapter on social entrepreneurship and family firms

- Explores issues of Ethics and Corporate Social Responsibility

- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.

- Learning features including learning aims, summaries, points for discussion, and further reading.

- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

Produktinformation

Utgivningsdatum2009-11-03
Mått170 x 242 x 16 mm
Vikt470 g
FormatHäftad
SpråkEngelska
Antal sidor272
Upplaga1
FörlagSAGE Publications
ISBN9781848600256

Tillhör följande kategorier

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School’s Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management.

Recognizes that small businesses are not just "little big businesses", that they define a relatively unique management context … a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studiesProfessor Pauric McGowanDirector of the Northern Ireland Centre for Entrepreneurship (NICENT), University of Ulster This textbook carefully examines how small businesses identify new entrepreneurial opportunities, undertake effective market research, develop new products and launch them into the market successfully with appropriate marketing strategies...Undoubtably the author has made an effort to arouse the entrepreneurial enthusiasm of business school students in their future careers. In addition they will be convinced that the abstract theoretical concpets in the book are actually adapted by different industrial sectors in the real worldsJinmin WangThe International Journal of Entrepreneurship and Innovation