Entrepreneurial Living

Dietmar Grichnik is professor of entrepreneurship, dean of the School of Management and director of the Institute for Technology Management at the University of St. Gallen, Switzerland. Founder and director of the Centre for Entrepreneurship and the Global Centre for Entrepreneurship and Innovation, he was chosen as one of the top 100 leading entrepreneurship professors worldwide by high-tech entrepreneurs in 2015. Grichnik is the author of several books and over 200 research articles on entrepreneurship and management.

• Preface; Acknowledgment; 1. Before Kick-Off: What Type of Entrepreneur Are You? Choose Your Playing Piece!; 2. The Game Manual: On the Path to Independence—Follow Your Entrepreneurial Self! 3. First Move: Start Your Entrepreneurial Future with a Great Problem! 4. Second Move: Applying Your Means Is Better Than Studying—the Inventory Check! 5. Third Move: Think in Goals Portfolios—Goals Are Gregarious Animals! 6. Fourth Move: Master the Uncertainty—Define Your Affordable Loss and Bootstrap Your Means! 7. Fifth Move: Broaden Your Means Inventory and Goals Portfolio—Cocreate through Friendchising; Make Friends! 8. Sixth Move: Find Your Entrepreneurial Role and Complete It in a Team—Find Brothers and Sisters in Arms—Team Up! 9. Seventh Move: Expect the Unexpected—Who Needs a Business Plan?—Not Me. But I Do Need a Plan B, C or D! 10. The Final Move? Go Back to Start! The Baby Test—Give It up for Adoption, Make Siblings, or Get a Divorce—Entrepreneurial Passion! 11. The Game Analysis: After the Game Is Before the Game – Consider Yourself Lucky and Shape Entrepreneurial Society with Others: Lucky You and Tell Your Story! Index.

‘Entrepreneurial Living starts with your existing skill set and shows how to use it to build something great. To convert an idea into an opportunity is the core of entrepreneurship – this book gets it right! Read it and live it!’—Gerard George, Dean, Singapore Management University