Enterprising Initiatives in the Experience Economy

Britta Timm Knudsen is Associate Professor, Department of Aesthetics and Communication, Aarhus University, Denmark.Dorthe Refslund Christensen is Associate Professor, Department of Aesthetics and Communication, Aarhus University, DenmarkPer Blenker is Associate Professor, Interdisciplinary Community for Advanced Research in Entrepreneurship, Aarhus University, Denmark.

• 1. Introduction: Entrepreneurship, Cultural Studies & Transformative Practice Part I: Staging Capitalism 2. Can Flatpacks Save the World? Transforming CSR to Sustainability 3. Re-enchanting the Orange Feeling: Challenging the ideological heritage of a rock festival in virtual communities 4. Wishful making–eventmaking strategies in contemporary culture Part II: Producing co-creation & empowerment 5. Turning participation around: Citizens’ initiatives and their Strategies 6. Do-It-Yourself urbanism and the (re-)claiming of culture as a catalyst of urban transformation 7. Sandpit Urbanism 8. The ill blogger as social entrepreneur Part III Enterprising Learning and Design 9. Mundane Entrepreneurship 10. Momentary Perspectives in Entrepreneurial Learning 11. Entrepreneurial Education in the Process of Social Transformation: Challenges and Perspectives 12. Work Arounds and National Imperatives – Designing Culture as Practice and Policy 13. Towards an Experience-oriented Design Agenda

'This stimulating collection releases enterprise and entrepreneurial initiative from their location in tired narratives of progress and worn-out ‘business as usual’/ ‘growth is good’ mantras. In a range of unexpected sites we are shown how intense events and collaborative experience are at the dynamic centre of performative and transformative processes that are widening our vision of economy and making new worlds.' - Katherine Gibson, Professor, Institute for Culture and Society, University of Western Sydney, Australia