Enterprising Agriculture

Market Awareness, Farm Innovation and Value Addition

Inbunden, Engelska, 2021

AvSuneel Kunamaneni & Alfred Chinta, Banerjee, Sharmishtha, Mohua Banerjee,Sharmistha Banerjee,Mohua Banerjee,Suneel Kunamaneni,Alfred Chinta

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This book comprises articles and research papers that focus extensively on three key areas, which constitute its unique selling proposition. It presents a compendium of writings on (i) Entrepreneurial Innovations that Impact Agriculture, (ii) Government Policies and Interventions in Entrepreneurship, and (iii) Farmers Development and Welfare through Agriculture.In the section on Entrepreneurial Innovations that Impact Agriculture, the authors discuss topics such as the BOP Model for Satellite data, Vertical and Sustainable Farming, Innovations in Agriculture and Solar-Water Pump, Packaging, and Harvest & Post-harvest Wastages.The section on Government Policies and Interventions in Entrepreneurship includes articles on Agricultural Insurance, Staple Food Pricing, Intellectual Property Rights in agriculture, Corporate Governance, Organic Farming, and Women farmers. The section Farmers Development and Welfare through Agriculture covers topics such as Infrastructure Investment and Rural Entrepreneurship, Food Processing, Marketing Intelligence, Crop Insurance, and Market Performances.The articles in this book aim to provide a diverse collection of perspectives on entrepreneurial opportunities in agriculture. Agriculture in India is not just about the production of crops by marginal farmers, but encompasses a wide range of activities that have the potential to develop the primary sector holistically. This book is a humble attempt to encourage readers to view agriculture as a domain where innovation can make a significant impact on various dimensions of society.

Produktinformation

Utgivningsdatum2021-01-01
Mått214 x 229 x 15 mm
Vikt606 g
FormatInbunden
SpråkEngelska
Antal sidor282
FörlagNew India Publishing Agency
ISBN9789389130454

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Sharmistha Banerjee, Professor, Department Of Business Management, University Of Calcutta, West Bengal, India.Mohua Banerjee, Professor - Marketing, Dean - Placements, Corporate & Alumni Relations International Management Institute, Kolkata, West Bengal, India.Suneel Kunamaneni, Senior Lecturer In Innovation Management, Senior Consultant, The Retail Institute Course Leader, M.Sc. Entrepreneurship And Business Development Leeds Beckett University, UK.Alfred Chinta, Course Director - MBA Programmes, Leeds Business School, Leeds Beckett University, UK.

ForewordList of ContributorsPrelude1. BOP Model for Satellite Data for Small and Marginal Farmers to Overcome the Waste of Inputs, Financial Difficulties and Sustainability - Alfred Chinta 2. Implementing Vertical Farming for Sustainable Food Production in Urban India: A Case Study of Urbagrow Aquaponics - Kolkata Abhik Kumar Mukherjee and Shaunak Roy 3. Innovation in Agriculture: Case of Dragon Fruit and Water Hyacinth - Arkadipta Roy and Pritha Adhikari 4. Innovative Model of Solar Water Pump Penetration in India - Arindam Dutta 5. Harvest and Post-Harvest Wastages: A Farm Level Study of Modern Trade Value Chain in West Bengal - Karabi Bhattacharya Rao 6. Packaging Metamorphosis in the Food Processing Industry in India - Tanusree Das and Kavitha Sundararajan7. Agricultural Insurance Schemes in West Bengal Assessment & Entrepreneurship Opportunitie - Debisree Banerjee8. Staple Food Pricing in Mandis of Selected States - Manisha Dey9. Intellectual Property Rights and Indian Agriculture, Some Policy Issues - Arundhati Ray 10. Corporate Governance in Agricultural and Allied Companies in India - Amitava Roy and Ananda Mohan Pal11. Entrepreneurial Opportunity in Organic Farming - Ayesha Afreen 12. Initiatives of Government of India in Transforming Women Farmers to Women Entrepreneurs: A Case Study - Sneha Km Pandey, Pritha Chanda and Anisha Pandey 13. Infrastructure Investment and Rural Entrepreneurship in India: An Empirical Study - Biswajit Paul and Ashish Kumar Sana14. Entrepreneurship in Food Processing Industry in India - Alokananda Bhattacharya 15. Role of Marketing Intelligence in Agriculture as a Business - Tuhin Narayan Roy16. A Study on Farmers' Awareness of Crop Insurance in West Bengal: Policy Prescriptions and Entrepreneurial Pathways - Rupam Mukherjee and Debabrata Mukhopadhyay