Enterprise Planning and Development

David Butler is a Lecturer in Entrepreneurship at the University of Kent. He has over 25 years of experience in both large and small organisations including 15 years as a small business owner. He has been involved in small business training and research since 1997, and also works with the Small Firms Enterprise Development Initiative (SFEDI) and the Chartered Management Institute, but still finds time for some occasional fly-fishing to keep life in balance.

• Chapter 1 The Entrepreneurial Ethos and Environment; Part I Start-up and Survival; Chapter 2 The Importance of Planning for Start-ups; Chapter 3 Structuring the Business Plan; Chapter 4 Developing the Business Idea; Chapter 5 Developing Entrepreneurial Skills; Chapter 6 Market Research and Planning; Chapter 7 Identifying Relevant Legislation; Chapter 8 Resource Requirements; Chapter 9 Recruiting and Employing Staff; Chapter 10 Planning and Managing the Business Finances; Chapter 11 Integrating and Maintaining Quality; Chapter 12 Putting the Business Plan Together; Part II Developing Strategies for Growth; Chapter 13 The Culture Shift; Chapter 14 Reviewing the Performance of the Business; Chapter 15 Identifying Growth and Development Options; Chapter 16 Additional Resource Implications of Growth; Chapter 17 Financial Planning for Growth; Chapter 18 Sales and Marketing for Growth; Chapter 19 Innovation and Intellectual Property; Chapter 20 Developing and Implementing the Growth Strategy; Chapter 21 Exit Strategies and Succession Planning;

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