English for Business Communication

Häftad, Engelska, 2020

Av Mable Chan

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This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter.This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.

Produktinformation

Utgivningsdatum2020-01-20
Mått174 x 246 x 16 mm
Vikt460 g
FormatHäftad
SpråkEngelska
SerieRoutledge Applied English Language Introductions
Antal sidor246
FörlagTaylor & Francis Ltd
ISBN9781138481688

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Mable Chan works in the Department of English at The Hong Kong Polytechnic University as a research assistant professor. She obtained her BA (Hons) in English and Translation, MPhil in English (General/Applied Linguistics), and Postgraduate Diploma in Education (The Chinese University of Hong Kong), as well as a PhD in Language and Linguistics (University of Essex, UK). Her research interests are second language acquisition using the generative grammar framework, applied linguistics and professional and business communication.

Table of ContentsAcknowledgementsCh.1 Written and Spoken Communication in the WorkplaceCh.2 Features of Business CommunicationCh.3 Email and Emerging Social Media for Different Communicative PurposesCh.4 Conveying Negative and Goodwill MessagesCh.5 Persuasive Messages: Sales Correspondence and Job Applications Ch.6 Persuasive Messages: Enquiry and Invitation Messages Ch.7 Formal Business Reports/ProposalsCh.8 Making Oral Presentations Ch.9 Socialisation Ch.10 Business Meetings and NegotiationsCh.11 Employment and Appraisal InterviewsIndex

A comprehensive guide to business English by a highly experienced practitioner. Based on research studies and the author's own experience, this excellent book will help readers learn everything they need to know about communicating in English, from negotiating and running successful meetings to email etiquette and small-talk in the workplace.Roger Hawkins, University of Essex, UKAn exciting book which provides an excellent introduction to business English. Chan has produced a volume that has both breadth and depth and it will offer a wide range of readers the main tools for communicating in English appropriately and effectively.Alessandro Benati, American University of Sharjah, United Arab EmiratesA textbook with state-of-the-art and research-based learning materials for developing discourse, generic and social competence in English for business or workplace communication, with communication media ranging from traditional emails to social media. Winnie Cheng, The Hong Kong Polytechnic University, Hong KongDrawing on state-of-the-art research in business communication, "English for Business Communication" addresses a wide range of topics such as communicative competence, English in social media, English for socialization, and everyday interaction in the workplace. It is a must-read book for those teaching and researching English for business or workplace communication. Icy Lee,The Chinese University of Hong Kong, Hong KongThe book provides workers with an updated guide to compose their email messages and day-to-day correspondences with confidence. It was thoroughly written with the author’s insights, experiences, and research expertise, further complemented by authentic examples and a powerful data bank. The volume is definitely a much-needed manual for undergraduate and postgraduate students in EAP, and for employees and employers who need effective communications in their workplaces. Dr. Ricky Lam, Hong Kong Baptist University