End of the Experiment?

Michael Moran, Andrew Bowman, Julie Froud, John Law, Adam Leaver and Karel Williams are members of the Centre for Research on Socio Cultural Change (CRESC)Sukhdev Johal is Chair in Accounting & Strategy at Queen Mary University of London

• 1. The 30 year experiment: imaginary, history and cases2. Telecoms and broadband: under-investment and confusion marketing 3. Supermarkets and dairy: success at the cost of suppliers4. Retail banking: (mis-)selling for return on equity5. Changing the frame: there’s more than one show in townReferencesIndex

"Their book combines rigour and readability to suggest a better way of organising the fundamentals of economic life as a way out of the current impasse. Such a radical strategy is essential to replace the current vacuum in ideas, resulting in a dispirited economic consensus and voter apathy. Reading this book should help remove the need for a question mark in its title."(New Classics Website, Aug 2014)