"From the co-author of The New Corpora te Cultures, a radical suggestion: that there are other indexes to corporate health than quarter-to-quarter shareholder happiness. "Allan Kennedy provocatively proposes that running corporations to benefit shareholders damages companies and the societies they operate in. [He] has raised questions about managing for shareholder value that someone will have to answer." -Mark Henricks. American Way "Allan Kennedy has always seen the corporation in its full cultural context. Now he demonstrates that corporate managers have mistaken the shareholder value formula for the building of true wealth. His fascinating stories of companies make both great reading and a compelling case for the broadening of corporate objectives." -Stan Davis, co-author of Future Wealth and Blur"