End of Cool Japan

Mark McLelland is Professor of Gender and Sexuality Studies at the University of Wollongong, Australia and a former Toyota Visiting Professor of Japanese at the University of Michigan, USA. His recent publications include Love, Sex and Democracy in Japan during the American Occupation (2012); and The Routledge Handbook of Sexuality Studies in East Asia, edited with Vera Mackie (Routledge, 2015).

• Introduction: Negotiating "Cool Japan" in Research and Teaching Death Note, Student Crimes, and the Power of Universities in the Global Spread of Manga Scholar Girl Meets Manga Maniac, Media Specialist, and Cultural Gatekeeper Must We Burn Eromanga? On Trying Obscenity in the Courtroom and the Classroom Manga, Anime and Child Pornography Law in Canada The "Lolicon Guy:" Some Observations on Researching Unpopular Topics in Japan All Seizures Great and Small: Reading Contentious Images of Minors in Japan and Australia "The Love that Dare Not Speak its Name": Chinese Danmei Communities in the 2014 Anti-Porn Campaign Negotiating Religious and Fan Identities: "Boys Love" and Fujoshi Guilt Is there a Space for Cool Manga in Indonesia and the Philippines? Postcolonial Discourses on Transcultural Manga Appendix: The Rise and Fall of the King of Lolicon: An Interview with Uchiyama Aki

"The End of Cool Japan is a forceful intervention into the study and flow of Japanese pop culture around the world. Taking the arousals of fandom seriously, the essays also consider the ways J-pop culture gets both manipulated and constrained (by politics, legal constricts, religion, nationalism) to make it decidedly "uncool" at various hands. Advocating for a critical pedagogy that scrutinizes Japanese pop culture in all its complexities and iterations, the volume is sharp-edged and smartly conceived throughout. This is an invaluable contribution to the field—that of Japanese studies and also beyond."Anne Allison, Duke University, USA. "From its cheeky, quirky cover, to the selection of its contributors, to its unifying tone, Mark McLelland’s new anthology deserves to shoot right to the top of Japanese Studies reading lists. The End of Cool Japan: Ethical, Legal and Cultural Challenges to Japanese Popular Culture offers a vital and timely warning for all those students who think that scholarship amounts to a diary of what they did at the weekend...I cannot recommend this book highly enough, to libraries, lecturers and students."Jonathan Clements, All The Anime, August 2016