Heikki Rinne, MBA, PhD, is the CEO and Co-Founder of Sitoumus LLC, a company focused on measuring and improving employee engagement. Heikki is a Board Member and Board Chair, former CEO, Business School Dean, and Business Professor with extensive global leadership, business, and academic experience.Lasse Mitronen, D.Sc., is a Professor of Practice at the University of Tampere and previously at Aalto University School of Business. He combines academic insight with a rich background in corporate business planning and strategic development in retail companies, as well as board experience in various service and non-profit organizations.