Atila Yüksel is Professor at the Tourism Faculty of Adnan Menderes University in Turkey. His research focuses on services marketing and management, and research methodology and he has published extensively in prestigious journals such as Annals of Tourism Research, Tourism Management, and Cornell Quarterly Review. He also serves on the editorial boards of several scholarly journals. Author of 'Tourist Satisfaction & Complaining Behavior: Measurement & Management Issues in the Tourism & Hospitality Industry' (published by Nova), and Being and Becoming a Researcher in the Tourism, Travel and Hospitality Field: An Expanding Consciousness Perspective (published by CABI) and co-author 'Heritage Tourism Destinations: Preservation, Communication and Development' (published by CABI).