Morten L. Kringelbach, D.Phil., is the director of the Hedonia: TrygFonden Research Group - a transnational research group based in both Oxford, UK and Aarhus, Denmark. He is a Senior Research Fellow in the Department of Psychiatry, University of Oxford and a Professor at Aarhus University, Denmark, as well as Senior Research Fellow and College Lecturer in Neuroscience at The Queen's College, University of Oxford.Dr Helen Phillips is a journalist, writer and consultant, specialising in neuroscience and life sciences, for print, online and broadcast media. Dr Phillips obtained her first degree in Natural Sciences from the University of Cambridge and was awarded a DPhil in Neuroscience from the University of Sussex.