Alison J. Clarke is professor of design history and director of the Papanek Foundation, University of Applied Arts Vienna, Austria. She is the editor of Design Anthropology: Object Culture in the 21st Century (2010) and the author of Tupperware: The Promise of Plastic in 1950s America (2014), and of the forthcoming Designer for the Real World: Victor Papanek and 1970s Design Activism.Elana Shapira is a lecturer of design history and theory, and a senior researcher in the ÉmigréCultural Networks project at the University of Applied Arts Vienna, Austria. She is the author of the forthcoming title Style and Seduction: Jewish Patrons and Modern Architecture and Design in Fin de Siècle Vienna.

• Introduction - Elana Shapira and Alison J. ClarkeI. Social Transformation and Mass Consumption 1. Isotype and Architectural Knowledge - Eve Blau2. (Mis)Understanding Consumption. Expertise and Consumer Policies in Vienna, 1918-1938 - Oliver Kühschelm3. Shaping the Mass Mind: Frederick Kiesler and the Psychology of Selling - Barnaby HaranII. Assimilation, Emancipation and modern Pluralism 4. Becoming American: Paul T. Frankl’s Passage to a New Design Aesthetic - Christopher Long5. Paul László and the Atomic Future - Monica Penick6. Eva Zeisel: Gender, Design, Modernism - Pat KirkhamIII. “Outsiders” Perspectives and Cultural Critique 7. Real and Imagined Networks of an Émigré Biography: Victor J. Papanek Social Designer - Alison J. Clarke8. Kiesler, Rudofsky, and Papanek: the Question of Gender - Elana Shapira9. Felix Augenfeld: Modern Architecture, Psychoanalysis and Antifascism - Ruth HanischIV. Emigration and Education - Bauhaus in the USA 10. György Kepes’s “Universities of Vision: From Education in Design to Design as Education of the Mind - Anna Vallye11. The Architectonics of Perception: Xanti Schawinsky at Black Mountain College - Eva DíazV. Envisioning a Global Home12. Between Culture and Biology: Schindler and Neutra at the Limits of Architecture - Todd Cronan13. Bernard Rudofsky: Not at Home - Felicity D. ScottReferencesIndex

…its scholarly contribution to the ongoing critical discussion of early 20th century modernism and the influence of the European experience, and a newly lived American experience, offers a worthwhile read.

Alison J. Clarke is professor of design history and director of the Papanek Foundation, University of Applied Arts Vienna, Austria. She is the editor of Design Anthropology: Object Culture in the 21st Century (2010) and the author of Tupperware: The Promise of Plastic in 1950s America (2014), and of the forthcoming Designer for the Real World: Victor Papanek and 1970s Design Activism.Elana Shapira is a lecturer of design history and theory, and a senior researcher in the ÉmigréCultural Networks project at the University of Applied Arts Vienna, Austria. She is the author of the forthcoming title Style and Seduction: Jewish Patrons and Modern Architecture and Design in Fin de Siècle Vienna.

• Introduction - Elana Shapira and Alison J. ClarkeI. Social Transformation and Mass Consumption 1. Isotype and Architectural Knowledge - Eve Blau2. (Mis)Understanding Consumption. Expertise and Consumer Policies in Vienna, 1918-1938 - Oliver Kühschelm3. Shaping the Mass Mind: Frederick Kiesler and the Psychology of Selling - Barnaby HaranII. Assimilation, Emancipation and modern Pluralism 4. Becoming American: Paul T. Frankl’s Passage to a New Design Aesthetic - Christopher Long5. Paul László and the Atomic Future - Monica Penick6. Eva Zeisel: Gender, Design, Modernism - Pat KirkhamIII. “Outsiders” Perspectives and Cultural Critique 7. Real and Imagined Networks of an Émigré Biography: Victor J. Papanek Social Designer - Alison J. Clarke8. Kiesler, Rudofsky, and Papanek: the Question of Gender - Elana Shapira9. Felix Augenfeld: Modern Architecture, Psychoanalysis and Antifascism - Ruth HanischIV. Emigration and Education - Bauhaus in the USA 10. György Kepes’s “Universities of Vision: From Education in Design to Design as Education of the Mind - Anna Vallye11. The Architectonics of Perception: Xanti Schawinsky at Black Mountain College - Eva DíazV. Envisioning a Global Home12. Between Culture and Biology: Schindler and Neutra at the Limits of Architecture - Todd Cronan13. Bernard Rudofsky: Not at Home - Felicity D. ScottReferencesIndex

…its scholarly contribution to the ongoing critical discussion of early 20th century modernism and the influence of the European experience, and a newly lived American experience, offers a worthwhile read.

Alison J. Clarke is professor of design history and director of the Papanek Foundation, University of Applied Arts Vienna, Austria. She is the editor of Design Anthropology: Object Culture in the 21st Century (2010) and the author of Tupperware: The Promise of Plastic in 1950s America (2014), and of the forthcoming Designer for the Real World: Victor Papanek and 1970s Design Activism.Elana Shapira is a lecturer of design history and theory, and a senior researcher in the ÉmigréCultural Networks project at the University of Applied Arts Vienna, Austria. She is the author of the forthcoming title Style and Seduction: Jewish Patrons and Modern Architecture and Design in Fin de Siècle Vienna.

• Introduction - Elana Shapira and Alison J. ClarkeI. Social Transformation and Mass Consumption 1. Isotype and Architectural Knowledge - Eve Blau2. (Mis)Understanding Consumption. Expertise and Consumer Policies in Vienna, 1918-1938 - Oliver Kühschelm3. Shaping the Mass Mind: Frederick Kiesler and the Psychology of Selling - Barnaby HaranII. Assimilation, Emancipation and modern Pluralism 4. Becoming American: Paul T. Frankl’s Passage to a New Design Aesthetic - Christopher Long5. Paul László and the Atomic Future - Monica Penick6. Eva Zeisel: Gender, Design, Modernism - Pat KirkhamIII. “Outsiders” Perspectives and Cultural Critique 7. Real and Imagined Networks of an Émigré Biography: Victor J. Papanek Social Designer - Alison J. Clarke8. Kiesler, Rudofsky, and Papanek: the Question of Gender - Elana Shapira9. Felix Augenfeld: Modern Architecture, Psychoanalysis and Antifascism - Ruth HanischIV. Emigration and Education - Bauhaus in the USA 10. György Kepes’s “Universities of Vision: From Education in Design to Design as Education of the Mind - Anna Vallye11. The Architectonics of Perception: Xanti Schawinsky at Black Mountain College - Eva DíazV. Envisioning a Global Home12. Between Culture and Biology: Schindler and Neutra at the Limits of Architecture - Todd Cronan13. Bernard Rudofsky: Not at Home - Felicity D. ScottReferencesIndex

…its scholarly contribution to the ongoing critical discussion of early 20th century modernism and the influence of the European experience, and a newly lived American experience, offers a worthwhile read.