Edited by Ben L. Kedia, University of Memphis and Kelly Aceto, Illinois Invents, US

• Contents: PrefacePART I ECONOMIC GROWTH AND INTERNATIONALIZATION 1. Forging Ahead with Innovation: The Importance of Institutions and Factor Markets to the Continued Development of the BRICSBen L. Kedia, Rama Krishna Reddy, and Tsvetomira V. Bilgili2. Internationalization of Firms from Emerging Markets: Summary of Findings Based on Three Meta-AnalysesAhmet H. KircaPART II SOCIAL CONTEXT AND ENVIRONMENTAL SUSTAINABILITY3. Sustainability in the BRICS and Beyond: An Examination of the Sustainability Society IndexMark Peterson and Melissa Bishop4. Environmental Sustainability as Competitive Driver in Emerging MarketsRahul Mitra5. Gender Balance and Economic Outcomes in Russia, India and ChinaPrabir C. BhattacharyaPART III LIBERALIZATION AND ENTREPRENEURSHIP6. Liberalization of the Electricity Market in Russia – the Tool of the Growing Democracy or Dictatorship?Irina Naoumova7. Startup Development, Investments, and Growth BarriersMargarita ZobninaPART IV MARKETING IN EMERGING MARKETS8. Forging Global B2B Relationships through Effective CommunicationSandra S. Graça9. The Demonstration Effect of Consumption across Cities in China: Evidence from the Automobile MarketYiping Song, Chenxi Li, and Joseph Pancras10. Customer Orientation in Emerging Markets: Concepts and Empirical TestsAlexander G. Rozhkov, Maria M. Smirnova, and Vera A. RebiazinaIndex

‘The role of BRIC countries in the world's economy will continue to grow despite temporary setbacks. Kedia and Aceto's edited collection of chapters sheds important light on marketing in these countries, the rise of emerging market multinationals, entrepreneurship, and environmental sustainability. Useful reading for all who seek to better understand these countries.’

Edited by Ben L. Kedia, University of Memphis and Kelly Aceto, Illinois Invents, US

• Contents: PrefacePART I ECONOMIC GROWTH AND INTERNATIONALIZATION 1. Forging Ahead with Innovation: The Importance of Institutions and Factor Markets to the Continued Development of the BRICSBen L. Kedia, Rama Krishna Reddy, and Tsvetomira V. Bilgili2. Internationalization of Firms from Emerging Markets: Summary of Findings Based on Three Meta-AnalysesAhmet H. KircaPART II SOCIAL CONTEXT AND ENVIRONMENTAL SUSTAINABILITY3. Sustainability in the BRICS and Beyond: An Examination of the Sustainability Society IndexMark Peterson and Melissa Bishop4. Environmental Sustainability as Competitive Driver in Emerging MarketsRahul Mitra5. Gender Balance and Economic Outcomes in Russia, India and ChinaPrabir C. BhattacharyaPART III LIBERALIZATION AND ENTREPRENEURSHIP6. Liberalization of the Electricity Market in Russia – the Tool of the Growing Democracy or Dictatorship?Irina Naoumova7. Startup Development, Investments, and Growth BarriersMargarita ZobninaPART IV MARKETING IN EMERGING MARKETS8. Forging Global B2B Relationships through Effective CommunicationSandra S. Graça9. The Demonstration Effect of Consumption across Cities in China: Evidence from the Automobile MarketYiping Song, Chenxi Li, and Joseph Pancras10. Customer Orientation in Emerging Markets: Concepts and Empirical TestsAlexander G. Rozhkov, Maria M. Smirnova, and Vera A. RebiazinaIndex

‘The role of BRIC countries in the world's economy will continue to grow despite temporary setbacks. Kedia and Aceto's edited collection of chapters sheds important light on marketing in these countries, the rise of emerging market multinationals, entrepreneurship, and environmental sustainability. Useful reading for all who seek to better understand these countries.’

Edited by Ben L. Kedia, University of Memphis and Kelly Aceto, Illinois Invents, US

• Contents: PrefacePART I ECONOMIC GROWTH AND INTERNATIONALIZATION 1. Forging Ahead with Innovation: The Importance of Institutions and Factor Markets to the Continued Development of the BRICSBen L. Kedia, Rama Krishna Reddy, and Tsvetomira V. Bilgili2. Internationalization of Firms from Emerging Markets: Summary of Findings Based on Three Meta-AnalysesAhmet H. KircaPART II SOCIAL CONTEXT AND ENVIRONMENTAL SUSTAINABILITY3. Sustainability in the BRICS and Beyond: An Examination of the Sustainability Society IndexMark Peterson and Melissa Bishop4. Environmental Sustainability as Competitive Driver in Emerging MarketsRahul Mitra5. Gender Balance and Economic Outcomes in Russia, India and ChinaPrabir C. BhattacharyaPART III LIBERALIZATION AND ENTREPRENEURSHIP6. Liberalization of the Electricity Market in Russia – the Tool of the Growing Democracy or Dictatorship?Irina Naoumova7. Startup Development, Investments, and Growth BarriersMargarita ZobninaPART IV MARKETING IN EMERGING MARKETS8. Forging Global B2B Relationships through Effective CommunicationSandra S. Graça9. The Demonstration Effect of Consumption across Cities in China: Evidence from the Automobile MarketYiping Song, Chenxi Li, and Joseph Pancras10. Customer Orientation in Emerging Markets: Concepts and Empirical TestsAlexander G. Rozhkov, Maria M. Smirnova, and Vera A. RebiazinaIndex

‘The role of BRIC countries in the world's economy will continue to grow despite temporary setbacks. Kedia and Aceto's edited collection of chapters sheds important light on marketing in these countries, the rise of emerging market multinationals, entrepreneurship, and environmental sustainability. Useful reading for all who seek to better understand these countries.’