Del i serien Anthem Series on Television Studies

Emerging Dynamics in Audiences' Consumption of Trans-media Products

The Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand

Inbunden, Engelska, 2020

AvCarmen Spano

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The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.

Produktinformation

Utgivningsdatum2020-11-27
Mått153 x 229 x 26 mm
Vikt454 g
FormatInbunden
SpråkEngelska
SerieAnthem Series on Television Studies
Antal sidor162
FörlagAnthem Press
ISBN9781785275142

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Combining transmedia studies with fan studies, Carmen Spano uses a range of qualitative and quantitative audience data to make a sophisticated case for the ongoing importance of primary textual structures at a time of transmedia storytelling/extensions. This book sets out a compelling contrast between Mad Men and Game of Thrones, as well as assessing national contexts of consumption, and evaluating the roles of ‘casual’ or ‘hardcore’ fandom. We’ve long known audiences are active; this study expertly teases out exactly how its contemporary audiences encounter transmedia TV. — Professor Matt Hills, author of Fan Cultures