Kingsley Obi Omeihe is an Associate Professor of Marketing and Entrepreneurship at the University of the West of Scotland, UK. He holds the position of co-Chair of African Studies at the British Academy of Management. His research interests include entrepreneurship, qualitative research methods and comparative issues in economic sociology.Christian Harrison a Professor of Leadership and Enterprise at the University of Bolton. Prior to this role, he was a Reader in Leadership at the University of the West of Scotland. He holds a First-class degree in Pharmacy and worked in managerial roles as a pharmacist before transitioning to Management.