Mihir Joshi, PhD, is working as Assistant Professor of Marketing with Banasthali Vidyapith University, India. He is well versed in R, RStudio, and Python for data analysis and social media analytics. He has two published patents on AI in addition to papers on entrepreneurship, Internet of Things, employee engagement, and biosciences analytics published in Scopus-indexed journals. His wide area of interest includes strategic marketing, mindfulness, business intelligence, and technopreneurship. In addition to academia, he has several years of industrial experience. He received a prestigious Indian Council of Social Science Research (ICSSR) doctoral fellowship in 2016. He holds a bachelor degree in Engineering and Technology and a master in Business Management. He has completed his PhD in Emotional Intelligence and Consumer Decision-making.Mohsen Brahmi, PhD, is a researcher, lecturer, and teaching faculty in the Faculty Sciences and Business Institute at the University of Sfax, Tunisia. He has supervised research in management economics. He is teaching sustainable development and industry corporate social responsibility as well as Human Resource management and finance for small and medium-sized enterprises. His fields of research and publications are in industry innovation economics and management in sustainable development, firm corporate social responsibility, policy and management of human resources, social and organizational supervision, and assessment of firm global performance. He is an associate editor for Global Journal of Management and Business Research and has several published research articles and international conference papers. He earned his PhD in Economics and ICT Management.