Electronic Media Management, Revised

Inbunden, Engelska, 2015

AvPeter Pringle,Michael F Starr,Chattanooga) Pringle, Peter (Luther Masingill Professor of Communication, University of Tennessee,New Orleans.) Starr, Michael F (Associate Professor Emeritus, Southern Illinois University, Carbondale. Starr is also managing director, Communications Capital Managers, and president, Delta Starr Broadcasting,Michael F. Starr

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Produktinformation

Utgivningsdatum2015-10-05
Mått184 x 260 x undefined mm
Vikt960 g
FormatInbunden
SpråkEngelska
Antal sidor432
Upplaga5
FörlagTaylor & Francis Ltd
ISBN9781138129276

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Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index