"The book is an interesting mixture of practical, cookbook‐style notes (a detailed instruction on how to make a risk communication video takes center stage in the first category), general research ideas, case studies, and more abstract communication frameworks. I think that anybody interested in risk communication will be able to find something of value. The editors promise a mixture of well‐known and new faces on the risk communication scene and they do not disappoint. Effective Risk Communication authors are both newcomers and distinguished researchers in the field." – Integrated Environmental Assessment and Management, Agnieszka D Hunka, University of Twente, the Netherlands