ROB REIDER, CPA, MBA, PHD, is the President of Reider Associates, a management and organizational consulting firm. His area of expertise encompasses planning, managerial, and administrative systems and methods; data processing; financial and accounting procedures and controls; organizational behavior and theory; management advisory services; management information and control techniques; management training; and staff development. He is also a frequent commentator on the monthly educational videotape programs produced by PRIMEDIA Workplace Learning, including The CPA Report, Governmental A&A Specialist, and the Accounting and Financial Managers Report.