JENS GENEFKE is Professor in the Department of Management at the University of Aarhus. He has previously worked as a business consultant and was also chairman of a board of six shipyards in Greenland. He publishes in both Danish and English in the areas of organization and management. FRANK MCDONALD is Head of the International Business Unit at Manchester Metropolitan University Business School. He has many direct experiences of the practical problems that emerge in international partnerships. His publications are mainly in the areas of international and European business.