"Viewing the west through Ruscha's eyes offers planners to think about the opposite of roadside America: the vibrancy of center cities so often dismissed as "crowds;" the pedestrian environments so ripe for redesign; the public spaces that we forgot to build as we expanded; and, most of all, the zoning laws, street patterns, and real estate typologies that pretend as if we can expand infinitely, all the way to that long horizon." California Planning and Development Report