Ecotourism Essentials

Tzung-Cheng (TC) Huan is Professor at National Chiayi University, Taiwan. He is also the Editor-in-Chief of Tourism Recreation Research and a member of the UNWTO (United Nations World Tourism Organization) Panel of Tourism Experts. He has been honored by the 2011-2012 Outstanding Reviewer Award from Cornell Hospitality Quarterly, the 2013, 2017, and 2018 Emerald Literati Awards, and the 2018 Publons Peer Review Award.Aliana Man Wai Leong is Associate Vice-President for International Affairs and Dean, Professor and Doctoral Supervisor in the School of Liberal Arts, Macau University of Science and Technology (MUST), China. She is also the former Dean of the Faculty of Hospitality and Tourism Management, MUST. She has been honored as one of the "Top Ten Most Influential Teachers in China's Tourism and Hospitality Education" and one of the "Top Ten Most Influential Teachers in National Tourism Institutions."Tao Ma is Professor at the School of Management and the Dean of the Business School at Harbin Institute of Technology, China. His research interests include regional industrial planning and the economic analysis of resources and energy. He is recognized as a "Youth Talent" under the National Cultural Masters and Four Batches Talent Project and serves as the Chief Expert for major projects funded by the National Social Science Fund of China.

• Introduction 1. Communicating sustainability and ecotourism principles by ecolodges: a global analysis 2. Sustainability for ecotourism: work identity and role of community capacity building 3. How eco-service quality affects tourist engagement behaviour in ecotourism: eco-consciousness and eco activity-based learning and S-O-R Theory 4. NGOs in ecotourism: patrons of sustainability or neo-colonial agents? Evidence from Africa 5. Limits and paradoxes in the development of ecotourim in Kenya: implications on the sustainability of the natural environment 6. Academia and the Evolution of Ecotourism 7. Evolution of Ecotourism: No Crisis A Response to McKercher (2010) 8. Ecotourism, Animals and Ecocentrism: A Re-examination of the Billfish Debate 9. Sustainability and ecotourism principles adoption by leading ecolodges: learning from best practices 10. An Ecofeminist Approach to Ecotourism Development 11. Mass and Urban Ecotourism: New Manifestions of an Old Concept 12. Examining the Relationship Between Ecotourists and Philanthropic Behaviour

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