Economics of Managerial Decisions, The, Global Edition

Häftad, Engelska, 2019

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For courses in managerial economics.
Teaching students managerial economics through real examples, real businesses, with real-life situations
The Economics of Managerial Decisions teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly — helping students see how theory is applied in different contexts.

Produktinformation

Utgivningsdatum2019-08-13
Mått205 x 250 x 26 mm
Vikt1 360 g
FormatHäftad
SpråkEngelska
Antal sidor824
Upplaga1
FörlagPearson Education
ISBN9781292310947

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Roger D. Blair is the Walter J. Matherly Professor and chair of economics at the University of Florida. He has been a visiting professor at the University of Hawaii and the University of California-Berkeley as well as Visiting Scholar in Residence, Center for the Study of American Business, Washington University. Professor Blair's research centres on antitrust economics and policy. He has published 10 books and 200 journal articles. He has also served as an antitrust consultant to numerous corporations, including Intel, Anheuser-Busch, TracFone, Blue Cross-Blue Shield, Waste Management, Astellas Pharma, and many others.Mark Rush is a professor of economics at the University of Florida. Prior to teaching at Florida, he was an assistant professor of economics at the University of Pittsburgh. He has spent eight months at the Kansas City Federal Reserve Bank as a Visiting Scholar. Professor Rush has taught MBA classes for many years and has won teaching awards for his classes. He has published in numerous professional journals, including the Journal of Political Economy; the Journal of Monetary Economics; the Journal of Money, Credit, and Banking; the Journal of International Money and Finance; and the Journal of Labor Economics.

1. Managerial Economics and Decision Making2. Demand and Supply3. Measuring and Using Demand4. Production and Costs5. Perfect Competition6. Monopoly and Monopolistic Competition7. Cartels and Oligopoly8. Game Theory and Oligopoly9. A Manager’s Guide to Antitrust Policy10. Advanced Pricing Decisions11. Decisions About Vertical Integration and Distribution12. Decisions About Production, Products, and Location13. Marketing Decisions: Advertising and Promotion14. Business Decisions Under Uncertainty15. Managerial Decisions About Information16. Using Present Value to Make Multi-Period Managerial Decisions