Inbunden, Engelska, 2013
Del 280 i serien The International Library of Critical Writings in Economics series
Economics of Digitization
Av Shane M. Greenstein, Avi Goldfarb, Catherine Tucker
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Produktinformation
- Utgivningsdatum: 2013-09-30
- Mått: 169 x 244 x undefined mm
- Format: Inbunden
- Språk: Engelska
- Serie: The International Library of Critical Writings in Economics series
- Förlag: Edward Elgar Publishing Ltd
- ISBN: 9781781007204
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Edited by Shane Greenstein, Professor and Kellogg Chair of Information Technology, Northwestern University, US, Avi Goldfarb, Professor of Marketing, University of Toronto, Canada and Catherine Tucker, Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing, MIT Sloan School of Management, US
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'The digital economy has spurred a burgeoning literature in economics, marketing and strategy. Recent innovations led to the design of new markets with unparalleled data availability and targeted customization. This collection offers an outstanding reference for scholars and data-driven practitioners who wish to understand the subtleties of this new economy.'
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