Economic Principles for the Hospitality Industry

Ricardo C.S. Siu is an Associate Professor in Business Economics at the University of Macau.

• 1. Introduction 2. Hospitality industry in the world economies 3. Economic attributes of consumers and firms 4. Price and output decisions of firms 5. The macroeconomy and business cycle 6. Money and the monetary system 7. Technology and innovation 8. Sustainable growth Glossary Index

'This book offers a valuable collection of economic principles that are applicable to the hospitality industry. It provides a comprehensive treatment for pricing decisions with examples germane to hotels, airlines, and theme parks. Drawing on price elasticity, applications in bundled pricing and break-even pricing are elaborated. It highlights major components of the macroeconomic environment, such as aggregate supply/demand, business cycle, and globalization with applications to the hospitality industry.'Anthony IpKin Wong, Sun Yat-Sen University, China'This is an interesting and topical book on a very important topic. Prof. Siu showcases his expert knowledge in this area with concise and easy to follow writings, along with useful and compelling examples. Readers would be proud to own this book and use it as the authoritative guide regarding the economics of hospitality businesses.'Desmond Chee Shiong Lam, University of Macau, China