Eco-Innovations in Emerging Markets

PávelReyes-Mercado is a Professor at Anáhuac University, México, where his researchfocuses upon entrepreneurship, consumer behaviour, and the adoption of technologicalinnovations. Pável also has industry experience at companies such as Alcatel,Coca Cola and HSBC Bank, and is also a member of the Academy of MarketingScience, and the American Marketing Association.

• Introduction.- Chapter 1 Macro perspectives of Eco-Innovations.- Chapter 2 Research Foundations: Retrospects and Prospects.- Chapter 3 Research Model.- Chapter 4 Research Approach.- Chapter 5 Unveiling Consumer's Insights.- Chapter 6 Driving Change: Converging Business and Policy.- Chapter 7 Challenges Ahead.- Appendices.