E-Pharmaceutical Care and E-Health Operational Frameworks

Katarzyna Szalonka University of Wrocław, a consultant and a member of the working team for the Ministry of Health for the pilot implementation of pharmaceutical care. She specializes in issues related to healthcare, innovations in the health sector, and pharmaceutical care and she organizes periodic conferences on pro-healthy lifestyles. She was a member of the teams at the Ministry of Health for the pilot implementation of pharmaceutical care.Anna Dabrowska is the Head of the Department of Consumer Behavioral Research, Institute of Management, Warsaw School of Economics. She is an author and co-author of numerous scientific and popular science books and articles. She organizes and coordinates conferences focusing on holistic consumer market safety. She cooperates with the Office of Competition and Consumer Protection and other consumer organizationsMariusz Jabloński has worked as an academic lecturer at various universities in Poland and abroad. His expertise focuses on the pharmaceutical market, individual freedoms, and rights, with a particular focus on access rights, and safeguarding personal data. He also holds the position of Editor-in-Chief of Przegląd Prawa i Administracji, a prestigious journal, and serves as the Head of the Chair of Constitutional Law at WPAiE UWr.Mariola Drozd is A pharmacist, academic teacher at the Department of Humanities and Social Medicine, Department of Psychosocial Aspects of Medicine, Faculty of Medical Sciences, Medical University in Lublin. She conducts scientific research including pharmaceutical care, clinical pharmacy, pharmacoeconomics and pharmaceutical law.Alicja Fandrejewska is in the Department of Management Information Systems, Faculty of Management, University of Warsaw. Her research focuses on the development of ICT technologies, examining their usability for consumers and their role in enhancing the efficiency and competitiveness of businesses in a globally interconnected, knowledge-based economy.Elżbieta Stańczyk University of Wrocław and at the Statistical Office in Wrocław – Dolnośląskie Centre for Regional Surveys. Her research interests cover mainly methods of spatial analysis in terms of the diversification of socio-economic development, measurement of the competitiveness and innovation of regions, eco-innovation of enterprises, energy innovations in households and use of advanced statistical methods to predict consumer behaviour.Konrad Żak is an academic teacher, and owner of a consulting company Pharma Consulting dealing with business optimization, design and implementation of marketing strategies and sales management in the pharmaceutical market. Author of numerous scientific publications on management, pharmaceutical marketing and conditions for effective implementation of pharmaceutical care in pharmacy practice.

• Preface. Acknowledgements. Chapter 1: Mechanisms of the Medical and Pharmaceutical Market Operation. Chapter 2: Personal Data Protection in The Concept of The Model E-Health System. Chapter 3: Technicization of Medicine and DIgitization of Medical and Pharmaceutical Services. Chapter 4: E-Health Instruments. Chapter 5: Telepharmacy. Conclusion: Healthcare System Models Using Digitalization and AI. Reviewers: Prof. Urszula Religioni, Prof. Bogdan Sojkin, and Prof. Anna Gardocka