Dr. Vivian Vimarlund has a wide experience on management and leadership. Academic leadership is practiced as Associated Dean of Research, Director of the Research Center (CENIT/IS) at Jönköping International School (JIBS), as a Member of the American Medical Informatics (AMIA) Mentorship Programme, and as a scientific leader of a series of research projects. She is the coordinator of the national eHealth network in Sweden, and scientific secretary at SFMI (National association of medical informatics).Dr. Vimarlund has since 1989 conducted research within the area of Informatics with special focus on issues such as: a) Methods and models to evaluate the socio-economic impact of the implementation and use of IT-based innovations in healthcare; b) business models for Public Information Systems and Electronic Markets; and c) eHealth services implementation and two-side markets.• Expert Evaluator for the Mitacs Accelerate Internship Program, Canada, 2015.• Expert Evaluator for the Akrediterings Institute. Danmark, Evaluation of the IT-programme at Arhus University, 2014• Expert Evaluator at EU-commission: Program Horizon, 2014• Expert Evaluator at EU-commission: Program AAL, 2013, 2014• Expert Evaluator for FAS, 2013• Expert Evaluator at STINT, 2012. Evaluation of Institutional Grants.• Expert Evaluator for The Research Council of Norway: naturvitenskap og teknologi. Dep. of Science and Technology Division for Vitenskap. Division of Science Norges forskningsråd (2004, 2005, 2009, 2010, 2011,2012, 2013,2014.

• Part I: Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators1. Introduction to the Ecosystem for Two-Sided Markets, Barriers and FacilitatorsPart II: Usability and Design2. Patient Safety and Health Information Technology: Platforms That Led to the Emergence of a Two-Sided Market3. Usability of Healthcare Information Technology: Barrier to the Exchange of Health Information in the Two-Sided E-Health Market?4. Inclusive Design in EcosystemsPart III: Safety and Privacy5. Privacy, Trust and Security in Two-Sided MarketsPart IV: Implementation and Introduction of Technologies6. Sustainable and Viable Introduction of Tele-Technologies in Healthcare: A Partial Two-Sided Market Approach7. Implementation and Evaluation of E-Health Ecosystems in Two-Sided Markets8. HIT Implementation and Coordinated Care Delivery from the Perspective of Multisided MarketsPart V: Business Models9. Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models10. Business Models in Two-Sided Markets (Analysis of Potential Payments and Reimbursement Models That Can Be Used)Part VI: The Future of the Area11. The Future of Two-Sided E-Health Markets

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