DAVID GIBSON, OBE, is a Professor at Queen’s University with over twenty years’ experience as an accountant and entrepreneur. He is passionate about teaching other entrepreneurs how to start, grow, and run profitable businesses and lead happy and effective teams using the E Factor method.

• Preface ixPart I The Eight E Factors 1Chapter 1 Resilience 3Chapter 2 Finance 17Chapter 3 Creativity 33Chapter 4 Negotiation 43Chapter 5 Personal Branding 51Chapter 6 Strategic Thinking 59Chapter 7 Leadership 65Chapter 8 Personal Influence 73Part II Applying the E Factors 87Chapter 9 Achieving Daily Practice 89Chapter 10 The Power of Dreams 93Chapter 11 Being Yourself 103Chapter 12 Going Global 109Part III E Factor Application 113Chapter 13 Using the E Factor 115Chapter 14 Working with Global Technology 119Chapter 15 E-Factor Learning 123Chapter 16 Coaching and Mentoring Support 133Chapter 17 The History of the E Factor, 2005–2024 139Chapter 18 How Can You Become an E-Factor Peak Performer? 145Chapter 19 Twenty-One Steps for Success with the E Factor 149Chapter 20 Who Needs the E Factor and How Can It Help Them? 153Chapter 21 How Do You Change any International Organisation or Community with the E Factor? 161Chapter 22 E-Factor Case Studies 169Conclusion 175Execute the Plan 177About the Author 181Index 183

DAVID GIBSON, OBE, is a Professor at Queen’s University with over twenty years’ experience as an accountant and entrepreneur. He is passionate about teaching other entrepreneurs how to start, grow, and run profitable businesses and lead happy and effective teams using the E Factor method.

• Preface ixPart I The Eight E Factors 1Chapter 1 Resilience 3Chapter 2 Finance 17Chapter 3 Creativity 33Chapter 4 Negotiation 43Chapter 5 Personal Branding 51Chapter 6 Strategic Thinking 59Chapter 7 Leadership 65Chapter 8 Personal Influence 73Part II Applying the E Factors 87Chapter 9 Achieving Daily Practice 89Chapter 10 The Power of Dreams 93Chapter 11 Being Yourself 103Chapter 12 Going Global 109Part III E Factor Application 113Chapter 13 Using the E Factor 115Chapter 14 Working with Global Technology 119Chapter 15 E-Factor Learning 123Chapter 16 Coaching and Mentoring Support 133Chapter 17 The History of the E Factor, 2005–2024 139Chapter 18 How Can You Become an E-Factor Peak Performer? 145Chapter 19 Twenty-One Steps for Success with the E Factor 149Chapter 20 Who Needs the E Factor and How Can It Help Them? 153Chapter 21 How Do You Change any International Organisation or Community with the E Factor? 161Chapter 22 E-Factor Case Studies 169Conclusion 175Execute the Plan 177About the Author 181Index 183

DAVID GIBSON, OBE, is a Professor at Queen’s University with over twenty years’ experience as an accountant and entrepreneur. He is passionate about teaching other entrepreneurs how to start, grow, and run profitable businesses and lead happy and effective teams using the E Factor method.

• Preface ixPart I The Eight E Factors 1Chapter 1 Resilience 3Chapter 2 Finance 17Chapter 3 Creativity 33Chapter 4 Negotiation 43Chapter 5 Personal Branding 51Chapter 6 Strategic Thinking 59Chapter 7 Leadership 65Chapter 8 Personal Influence 73Part II Applying the E Factors 87Chapter 9 Achieving Daily Practice 89Chapter 10 The Power of Dreams 93Chapter 11 Being Yourself 103Chapter 12 Going Global 109Part III E Factor Application 113Chapter 13 Using the E Factor 115Chapter 14 Working with Global Technology 119Chapter 15 E-Factor Learning 123Chapter 16 Coaching and Mentoring Support 133Chapter 17 The History of the E Factor, 2005–2024 139Chapter 18 How Can You Become an E-Factor Peak Performer? 145Chapter 19 Twenty-One Steps for Success with the E Factor 149Chapter 20 Who Needs the E Factor and How Can It Help Them? 153Chapter 21 How Do You Change any International Organisation or Community with the E Factor? 161Chapter 22 E-Factor Case Studies 169Conclusion 175Execute the Plan 177About the Author 181Index 183