e-Consumers in the Era of New Tourism

Inbunden, Engelska, 2016

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This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.

Produktinformation

Utgivningsdatum2016-01-21
Mått155 x 235 x 14 mm
Vikt401 g
FormatInbunden
SpråkEngelska
SerieManaging the Asian Century
Antal sidor139
Upplaga16001
FörlagSpringer Verlag, Singapore
ISBN9789811000850

Tillhör följande kategorier

E-handel inom Ekonomi och Ledarskap
Servicesektorn inom Ekonomi och Ledarskap

Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.

Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age.- Chapter 2: Mobile Communication and Applications in Tourism.- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry.- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification.- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis.- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok.- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park.- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.