e-Consumers in the Era of New Tourism
Inbunden, Engelska, 2016
Av Erkan Sezgin
1 569 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
Produktinformation
- Utgivningsdatum2016-01-21
- Mått155 x 235 x 14 mm
- Vikt401 g
- FormatInbunden
- SpråkEngelska
- SerieManaging the Asian Century
- Antal sidor139
- Upplaga16001
- FörlagSpringer Verlag, Singapore
- ISBN9789811000850