B2B: How to Build a Profitable E Commerce Strategy
Michael Cunningham, Michael J. Cunningham
Häftad
349 kr
Del 0 - Express Exec
E-Business
Enterprise 02.03
Häftad, Engelska, 2002
139 kr
Tillfälligt slut
Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weaponExamples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. BeckIncludes a glossary of key concepts and a comprehensive resources guide
Produktinformation
- Utgivningsdatum2002-03-25
- Mått124 x 175 x 10 mm
- Vikt113 g
- FormatHäftad
- SpråkEngelska
- SerieExpress Exec
- Antal sidor128
- FörlagJohn Wiley and Sons Ltd
- ISBN9781841122120
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B2B: How to Build a Profitable E Commerce Strategy
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